It's almost dinner time, but Appa (daddy in Korean) is no where to be found! Your Appa is never late for dinner, but today he is. You wonder where he could be? Perhaps he is still working in his maze garden, you need to find him in his fantastical four seasons maze before his dinner gets cold! There you will need to experience the ever-changing weather and environment in order to find your lost Appa
Kim and I created personal VR project together during free time.
Concept/Design/3D Assets Kimberly Ong & Jisoo Sim
Animation, Development, Sound, Execution Jisoo Sim
How can you design virtual reality (VR) to interact with user goods and surpass physical space? The traditional automobile showroom is limited by physical space and the physicality of the viewer. Thanks to the development of new technologies like VR, users today can test drive cars across mountains, over rivers and lakes, and through cities without leaving the room. Transforming the typical auto show, Futuride is a virtual car experience designed to deliver an innovative driving experience for avid and global automobile fans.
Futuride is inspired by “The World of Tomorrow,” a historical exhibit that showcased the future. Users can experience two concepts, each exhibiting distinct but vivid visions—transcending nostalgia and a life-threatening race. The first VR experience is one that provides new contexts between the viewer and the Lamborghini Egoista. Teleporting to nostalgic places via geo-navigation technology, this experience forms an instant familiarity to this alien supercar and fortifies positive associations. “Take me to…” is a simple command that transports the user anywhere in the world in their own Lamborghini Egoista. This concept utilizes open-source assets by augmenting a more intimate kind of interactivity—voice recognition. Giving the user control of the experience with their personal narrative allows the users to revisit and augment their own world.
The second concept is an exhilarating race that put users in life-threatening, adrenaline-packed peril to test the Lamborghini Egoista’s performance under various terrains. The mundane showroom regains a physicality through its literal gamification: the VR again transports the user, this time to test the extremity of this virtual experience — winding roads through storming thunder, splitting paths through mountainous deserts, veering into dramatic territory, the chase of a mad polar bear. Enjoy the deadly, attractive rush.
This thesis was built for a virtual reality experience to show new levels of information that users couldn’t experience in real life. Where else could people drive a concept car that never existed before? Virtual reality is a unique, exclusive, and premium experience that transports us to new places.
This is a student project for Lynn Kiang's Senior Thesis II Class at Parsons The New School.
Creative Director, Design, Animation Jisoo Sim
Virtual reality will allow users to be taught by virtual skiing teacher and participate in skiing simulation.
UI/UX, Design Jisoo Sim
In this App, Pokemon re-enacts selected highlights from the Tokyo Olympic Games. Each re-enacted scene is only available at limited times unless you catch the moment with Pokeball and collect them in your Pokedex. By utilizing motion graphics and augmented reality, users see highlighted moments everywhere they go.
Design, Illustrations, C4D Jisoo Sim
Execute Jisoo Sim & Kiho Lee
A collection of my motion projects since 2016.
Music Alina Baraz ㅡ Fantasy
Animated Tampax campaign ep. 1-4 during my internship at Versus.
Agency Publicis New York
Campaign First Tampon Stories
Advertiser Procter & Gamble
Development of a unique sign system for Union Square Park: inspired by research and analysis of its history, circulation, and decision points. The final design will include primary park identification sign, directional sign, and the amenity sign system.
For nearly 170 years, Union Square has been a gathering place for commerce, entertainment, recreation and political events. In 1928, it was demolished to accommodate the New York Subway. The park is known to be very busy, active, vibrant with high-volume of transit. The material and the color of signage well represents New York City, as they are made of perforated iron, inspired by the subway station. The public will also be able to physically use the identification sign as a bench, where they could catch a quick breath in the heart of the busy city.
The 9 1/2 foot tall kiosk displays a large map of Union Square Park will help visitors to locate places quickly and easily. The sheer size of the map, typography and the orientation is visible from afar and highlight the inner park destinations.
There are 8 sign installations presented in total: 5 directional signs near the subway stations and high-traffic areas for pedestrians; 1 park identification sign; and 3 amenity signs. The back of the signs will contain hashtag “#UNIONSQUARE” utilizing smart data, which will present instantly on LED screens with kinetic types.
This is a student project for Anna Sharp's Senior Spatial Graphics Class at Parsons The New School.
A comprehensive branding program for the upcoming London 2028 Summer Olympics, including a series of pictograms based on the vertical, horizontal, and diagonal lines of the British flag.
Branding Kiho Lee
Motion Design Jisoo Sim
One Button App.
Zipgo is an app created for the zipcar users. With the one quick “dragging” user interface, it helps users to find the nearest zip car return location or gas station or parking lot instantly.
UI/Motion Design Jisoo Sim
Creative Direction Kiho Lee
This is a student project for Sophomore Typography Class at Parsons The New School.
Character Design. Daily Project.
Illustration Jisoo Sim
Ongoing random drawings