Development of a unique sign system for Union Square Park: inspired by research and analysis of its history, circulation, and decision points. The final design will include primary park identification sign, directional sign, and the amenity sign system.
For nearly 170 years, Union Square has been a gathering place for commerce, entertainment, recreation and political events. In 1928, it was demolished to accommodate the New York Subway. The park is known to be very busy, active, vibrant with high-volume of transit. The material and the color of signage well represents New York City, as they are made of perforated iron, inspired by the subway station. The public will also be able to physically use the identification sign as a bench, where they could catch a quick breath in the heart of the busy city.
The 9 1/2 foot tall kiosk displays a large map of Union Square Park will help visitors to locate places quickly and easily. The sheer size of the map, typography and the orientation is visible from afar and highlight the inner park destinations.
There are 8 sign installations presented in total: 5 directional signs near the subway stations and high-traffic areas for pedestrians; 1 park identification sign; and 3 amenity signs. The back of the signs will contain hashtag “#UNIONSQUARE” utilizing smart data, which will present instantly on LED screens with kinetic types.
This is a student project for Anna Sharp's Senior Spatial Graphics Class at Parsons The New School.