Champions of Winter
For summer 2023, Eight Sleep launched their “Summer Edit 2023”, the first edition of Eight Sleep’s artistic representation of sleep throughout the seasons.
Responsibilities
Art Direction
Timeline
Production: 3 weeks
Credits
Art Direction: Jisoo Sim 🚀, Ryan Groffie
Photographer: Elena Iv-skaya
Design: Maria Salgado
Marketing: Frances arnautou, Sabina Blankenberg
APPROACH
Darker days and limited sunshine coupled with extreme weather can deplete us of energy and verve – and take a hit to our motivation & habits. But… the Pod has our back – allowing us to recharge fully every night – whether we sleep cool or cozy – and become true champions of Winter. When you wake up well rested, even the greatest challenges are no match for you.
RESULTS
The campaign had a positive impact on our business and received positive feedback from our community. This design refresh played a big role in making sure we optimized our conversion rate from emails, paid ads and social. The paid ad CVR increased 68% month over month. And you can see here that there was a lot of love for us across social media.
Next
Eight Sleep's 2022 Year in Sleep
Campaign, Design System, Website, Video
