Mercedes F1 X Eight Sleep
Eight Sleep is officially the Official Supplier of the 8x F1 Champions, Mercedes-AMG Petronas F1 team. The Mercedes-AMG Petronas Formula One team, including drivers Lewis Hamilton, George Russell, as well as Team Principal, Toto Wolff, will have access to the Pod Pro and Eight Sleep digital technologies to optimize their sleep and ensure peak performance for the 2022 and 2023 season. I had the privilege of designing and art directing the partnership launch video and the website.
https://www.eightsleep.com/mercedesamgf1
https://www.eightsleep.com/mercedesamgf1
Credits
Creative Direction: Ryan Groffie
Art Direction: Jisoo Sim 🚀
Design: Jisoo Sim
3D Animation: Rafa Goreieb
Art Direction: Jisoo Sim 🚀
Design: Jisoo Sim
3D Animation: Rafa Goreieb
2022 Miami Grand Prix
Eight Sleep’s Road Pod is a motorhome made for high performers that are constantly on the road and do not compromise their sleep fitness. In its main room - the bedroom - it has a King Bed equipped with the Pod Pro Cover and additional elements such as carbon pillows and a diffuser, to enable optimal sleep recovery. In the living room we create a lounge where like-minded guests can hang out and chill during the weekend. Consumers will also be invited to engage and get rewards.
George Russel finished number ONE, winning his first ever @f1 Grand Prix on November. A well-deserved accomplishment, backed by focus, dedication, and countless hours of hard work... By the way, the Pod made it to São Paulo too. He actually powered up on the Pod in Brazil. His Sleep Fitness Score the night before race day? A perfect 100.
George Russel finished number ONE, winning his first ever @f1 Grand Prix on November. A well-deserved accomplishment, backed by focus, dedication, and countless hours of hard work... By the way, the Pod made it to São Paulo too. He actually powered up on the Pod in Brazil. His Sleep Fitness Score the night before race day? A perfect 100.
Credits
Creative Direction: Ryan Groffie
Art Direction: Jisoo Sim
Design: Jisoo Sim
Art Direction: Jisoo Sim
Design: Jisoo Sim
