For girls just beginning their periods, every detail of this new stage can be intimidating and confusing – especially when it comes to tampons. That’s why simple instructions for first time users are incredibly helpful. What sometimes feels like a taboo topic, needed to be approached in a creative and accessible way.

Agency: Publicis New York
Advertise: Procter & Gamble
Client: Tampax
3D/2D Animation: Jisoo SimFull Credit